Acquaint — Brief Builder

Project & Client المشروع والعميل

Client

Requested By

Account Lead

Project / Campaign Name

Brief Date

Priority

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Standard High Urgent

Background & Context السياق

What's driving this request?

Choose all that apply

Seasonal / cultural moment Business update / announcement Performance gap New product / service launch Reactive / crisis Recurring / scheduled content Other

Additional context

Optional — add specifics: named events, dates, figures

Objective الهدف

Objective type

Choose all that apply

Awareness Engagement Lead generation Sales / conversion Education / explainer Reputation / trust Seasonal tie-in Community management Crisis / reactive Other

Primary objective in one sentence

Target Audience الجمهور المستهدف

Who are we speaking to?

Choose all that apply

Homeowners / consumers Facility & property managers B2B / procurement Government & institutional Retail shoppers Parents & families Young adults / Gen Z Expats & international General public Other

Target area

Choose one

Across all KSA Specific region(s) GCC / regional Other

What do they currently feel / think / do?

The insight that makes the message land

Key Message الرسالة الأساسية

The single most important takeaway Tone of voice

Choose all that apply

Confident Warm Premium Playful Authoritative Emotional Direct Reassuring Other

Deliverables المخرجات

Check what's needed. Some items open extra options.

Channels القنوات

Choose all that apply

Instagram LinkedIn X (Twitter) Facebook Snapchat YouTube TikTok Website Email WhatsApp Other

Visual Direction & Mandatories التوجيه البصري والثوابت

Visual style

Choose all that apply

Minimal & clean Bold & vibrant Premium & luxury Playful & fun Corporate & professional Photography-led Illustration-led Arabic-typography focused Other

Mandatories (must include)

Choose all that apply

Client logo Brand color palette Certification / seal Legal disclaimer Contact info / CTA Hashtag QR code Other

Cultural / seasonal considerations

Choose all that apply

Ramadan Eid Al-Fitr Eid Al-Adha Hajj season Saudi Founding Day Saudi National Day Gargeean (قرقيعان) None Other

References & Notes مراجع وملاحظات

Links, inspiration, what competitors are doing, what to avoid.

📎

Upload reference files — screenshots, examples, moodboards

PDF, DOC, DOCX, XLS, XLSX, PPT, PPTX, JPG, PNG, WEBP, MP4, MOV, ZIP — up to 50MB each

Materials المواد

Attach anything the team needs: brand guidelines, logos, product images, previous work.

📁

Upload materials — guidelines, images, logos, fonts, documents

PDF, DOC, DOCX, XLS, XLSX, PPT, PPTX, JPG, PNG, WEBP, MP4, MOV, ZIP — up to 50MB each

Timeline الجدول الزمني

First draft due

Client review

Go-live

Success Metrics مؤشرات النجاح

Choose all that apply

Reach Engagement rate Saves / shares Click-through Follower growth Sentiment Leads generated Client satisfaction Other

Brief Builder

Saved Briefs

Project & Client المشروع والعميل

Background & Context السياق

Objective الهدف

Target Audience الجمهور المستهدف

Key Message الرسالة الأساسية

Deliverables المخرجات

Channels القنوات

Visual Direction & Mandatories التوجيه البصري والثوابت

References & Notes مراجع وملاحظات

Materials المواد

Timeline الجدول الزمني

Success Metrics مؤشرات النجاح

Brief Preview